Greenwashing occurs when companies claim to be environmentally friendly, sustainable, or ethical, but their actions fail to back up these promises. This is a growing issue across industries such as fashion, food, and skincare, with terms like “eco-friendly,” “natural,” and “green” often used without real evidence to support them. Here’s how you can identify greenwashing and make more informed choices.

1. Look for Transparency and Verified Claims

Trustworthy brands openly share information about their ingredients, sourcing, and production methods. It’s not enough for a product to be labelled “natural” or “sustainable” - these claims need to be backed by clear evidence or certifications.

At Grace Cosmetics, we ensure transparency by listing every ingredient in our formulas on our website. Unlike many brands that use water as a base, we start with organic aloe vera, ensuring every product is packed with active, skin-loving ingredients. We also formulate and pack all our products on-site in a facility licensed by the Australian Therapeutic Goods Administration (TGA) and Australian Certified Organic (ACO), maintaining the highest standards every step of the way.

2. Check the Supply Chain

Some brands are intentionally vague about where their ingredients come from or how their products are made, which can indicate unsustainable or unethical practices. Brands committed to genuine sustainability will disclose their sourcing and production processes.

At Grace Cosmetics, we ensure complete transparency in our supply chain. All our ingredients are ethically sourced, and we never outsource production. Everything is created in-house, giving us full control over quality and sustainability.

3. Watch for Misleading Marketing

True sustainability is complex, and brands committed to it will share their progress honestly rather than relying on empty buzzwords or overly simplistic claims. Misleading marketing can undermine trust and make it harder to distinguish genuinely ethical brands.

At Grace Cosmetics, we focus on educating our customers about what goes into our products and why it matters. From recyclable packaging to non-toxic, results-driven formulations, we are dedicated to aligning our practices with our values.

Why Avoiding Greenwashing Matters

Greenwashing undermines consumer trust and harms truly ethical businesses. By looking for transparency, scrutinising supply chains, and being critical of marketing claims, you can avoid falling for it and support brands that back their words with meaningful actions.

At Grace Cosmetics, we take pride in our commitment to honesty, sustainability, and ethical skincare. By choosing brands like ours, you can feel confident knowing you’re supporting practices that align with your values.